17 November 2017 is the start of our winter Makers’ Market in the barn, which runs until 26 November 2017, (closed Monday and Tuesday). The everyday crafting that Christmas demands — writing, wrapping, making, buying — denotes all of the aesthetic decisions which often go unappreciated at this busy time of year. The simplest, and yet most effective gift that the season of Christmas can encourage, is that of love and friendship, communicated often through the joy of words. Our market will reflect this theme by including books, binding, printing, card-making, stationary and beautiful pens and inks.
Esme Winter, a design partnership established in 2011 between Richard Sanderson and Esme Winter stocks a distinctive style of pattern-designing, which can be seen throughout their high-quality paper collection. All Esme Winter patterns are designed in-house and each product is proudly made by trusted makers in the UK and Europe, using traditional materials and processes. We are offering the chance to purchase Esme Winter’s striking multi-purpose papers, inspired by the work of early 20th century decorative arts movements such as Art Nouveau and Deco. These sheets have many uses, including gift-wrapping, bookbinding, origami and more. Cards and gift tags, as well as other wrapping paraphernalia will also be available as part of the Makers’ Market.
Pens and ink, to write out your cards as well as your ever growing wish-lists, will be available from the stockist Herbin — the ‘oldest name in ink production in the world’. Ink-pots, pens and wax will all be displayed, helping you to add a touch of grandeur to your festive correspondence.
To complement our Christmas market, we will be offering card-printing courses (to pre-book) in the Long Gallery next door on the 18 or 19 November with maker Finn Bush. The sending of printed Christmas cards originated in London during 1843, with printmakers believing the ritual was merely a soon-to-pass trend. Fast-forward a century and a half, taking the time today to make a card or present for a loved one is one of the most meaningful gifts one can offer. Take up the rare chance to learn about four of the most popular printing methods: wood-cut, engraving, dry-point and monotype. Coming up with a design, choosing a method and settling down to the artistry of this occasion will symbolise the personal industry of this joyful season.
The Christmas Makers’ Market will be in Messums Wiltshire’s 13th century tithe barn from Friday 17 November – Sunday 26 November (closed Mondays and Tuesdays). Take a break and enjoy coffee, mulled wine and mince pies looking onto Judy Pfaff’s extraordinary installation ‘Roots Up’.
To read about the upcoming market: http://messumswiltshire.com/christmas-makers-market/
Jinny Blom Artist’s Talk — 1st November 2017
‘That night I had a vivid dream. I was in a crowded football stadium filled with screaming fans. Beside me a small child I didn’t know was trying to get my attention. He was insistent and inaudible. Eventually I bellowed out into the stadium: ‘Will you all please be quiet — the child wants to say something’. Silence. I bent down and he whispered: ‘Please may I be a gardener?’ It might sound daft but that was that’.
— Jinny Blom, ‘The Thoughtful Gardener’, 2017.
Jinny Blom began her career as a landscaper in 2002. She had previously worked as a Jungian psychologist for twenty years, a role centred around the care and treatment of mentally ill patients. The two professions of psychologist and designer, although seemingly disparate at first, arguably stem from the same source of conscientiousness: with the pastime of gardening concerned with deriving pleasure — and ultimately health — from our surrounding environment. Nature is, of course, the greatest nurturer.
Jinny’s first job started six months into her ‘overnight’ career change, with a commission for the Manor at Temple Guiting. Here the inspiration for her garden design came from a profound appreciation of history and geography. Jinny used plants, trees and flowers to filter and construct the land around the views her clients did and didn’t want to see, resulting in a remarkable manipulation of spaces. Combing ‘simple planning’ and an elegant colour scheme, Jinny was able to achieve a kind of botanical equilibrium, creating a garden which proves easy to maintain and almost looks after itself. Jinny’s adage ‘to develop or not to develop’ denotes the play between the natural world and her taming of it; pitting crumbling, ruinous outhouses against the kitsch topiary of box-plants, styled into pigs.
She went on to describe other exhibitions and commissions, all of which are elaborated on in her wonderful book ‘The Thoughtful Gardener’, available from our bookshop. A particularly humorous narrative was concerned with an exhibition in the Jardins des Tuileries, Paris. Used to the military precision and organisation demanded of the Chelsea Flower Show, Jinny was surprised at the relaxed atmosphere of the French, one that almost reached a level of nonchalance, as they were happy to sit around smoking and chatting, before commencing with the installation.
Another career-defining project was commissioned by the Spring restaurant at Somerset House. Reverse-casting huge gunnera leaves into liquified marble dust, Jinny’s finished ‘interior-garden’ was reminiscent of many of the plant exhibits at the Natural History Museum. ‘The tactile quality of the walls I made for Skye Gyngell’s restaurant was the product of my desire to make things with originality and Skye’s love of truthful ingredients. We won a prestigious landscaping award for the atrium’ she said of the project.
We were then treated to a ‘tour of Kenya’, with Jinny speaking about the vulnerable earth of Laikipia, the ground of a landscape unsuited to human vulnerability. This terribly fragile and eroded area is the location for a rhino conversation project, one which encourages landowners to join their estates into migration corridors, as well as developing lodge-schemes for the protection of this endangered animal. It is obvious Jinny is passionate about this cause: ‘If you get to a point where we’re cutting the tusks of rhinos and elephants to protect them you know we’ve gone wrong somewhere as a species…I’m not too fond of the human race’.
Jinny has participated in two Chelsea Flower Shows — experiences she says, slightly tongue-in-cheek, that she could have done without. Her second show at this prestigious occasion was in collaboration with Prince Harry in honour of the AIDs charity he supports. This project was given the green light three days before the deadline for submissions closed. Her high-tech evocation of the landscape of Lesotho, a country where the charity Sentebale works. Jinny described her awkward exchange with a rather bored Queen, an anecdote that everyone laughed at. With every new slide there came an ‘ooh’ or an ‘ahh’ from the audience, proving Johnathan Messum’s introductory analogy accurate: Jinny’s dream of a ‘stadium filled with screaming fans’ had materialised in the form of a sold-out talk, here in Messums’ Long Gallery.
Judy Pfaff’s ‘Roots Up’ installation opened at Messums Wiltshire on 23 September and continues for another month until 26 November. Pfaff was one of the first contemporary ‘installation’ artists – one of a stable of artists working in New York in 1970s who experimented with this medium and ‘Roots Up’ is a continuation of the anti-white wall, ‘maximalist’ narrative common to other artists of her generation, instigated perhaps by the French artist Marcel Duchamp with his Mile of String earlier in 1942. Pfaff’s conversation with material commenced in the 1970s, counter to conceptual and minimalist trends; being ‘one-of-a-kind, room-filling and immersive’. She commented that ‘many, many artists now do similar work. But when I began…not so much’. ‘Roots Up’ is her first solo exhibition in the United Kingdom.
After completing her Master of Fine Art at Yale in 1973, Pfaff created her first large-scale installation which showed at the nonprofit Artists’ Space. Installation artworks often exist as a unified, immersive experience, rather than being comprised of smaller, separate entities, often occupying an entire room or space. The eminent art-historian Linda Nochlin observed of Pfaff’s works that ‘I, the spectator, hardly spectated at all: I was drawn through, around, into the piece’. The installation genre emerged out of environmental art, which was prevalent throughout the late 1950s, and in the next decade asserted itself as the new major strand in international contemporary art.
Pfaff’s pioneering work synthesises sculpture, painting and architecture into dynamic ‘atmospheres’, into which the fabric of space itself seems to expand and collapse. Her work is a complex ordering of visual information, composed of steel, fibreglass and plaster, as well as natural elements such as tree roots; the central focus of Messums’ exhibition. Her wild prodigious creativity combines a delicate filigree of organic roots and steel branches with towering fantail pillars inspired by ecclesiastical architecture. Drops of glass spinning to the floor like gargantuan raindrops fall onto what looks like a neolithic earthworth. Pfaff’s work verge on the edge of chaos but is underpinned by a rigorous order of motifs made up of spheres, helixes and other geometrical shapes.
Perhaps it is obvious to state that Pfaff was one of the very first women artists to work in installation. She was written about in this context by Nochlin, a writer of course known for her revolutionary article ‘Why Have There Been No Great Women Artists?’ and was characterised in 1971 as the ‘most articulate feminist art-historian’. In ‘Judy Pfaff, or the Persistence of Chaos’ (1989), Nochlin identifies a key discourse found in Pfaff’s work, that of ordered chaos; a subject arguably inherited from the Impressionists which was seen in its time as wild. Nochlin realised the relevance of chaos to Pfaff’s achievements and demonstrated how it has often been dismissed as a female trait. ‘The good art-work’, Nochlin wrote, ‘in other words, is cast in the image of masculinity — aggressive, wounding, hard-edged, well defended — as opposed to the “bad” or trivial one, which is feminine by definition — a hodge-podge of unelevated objects thrown helter-skelter, without defence, into a shapeless, feminine receptacle’.
Pfaff found Nochlin’s difference between ‘male’ and ‘female’ chaos particularly insightful, commenting in 2007, ‘the same kind of impulse [chaos] could be recognised as being very powerful and also very flaky. I really liked that conversation. Because when I work, I think most people think it’s just fun. There is so little fun going on that it actually p***** me off. I’m really involved. To have things feel loose takes a sort of thoughtfulness. There’s a rigour in that’. Pfaff’s words live up to her bold and strident work, demanding that ‘Roots Up’, a piece that took two years in the making and two months to install, be placed in the context of chaos’s academic legacy and be used to further the term’s deconstruction. ‘Roots Up’ has arguably met Nochlin’s binary pairs of adjectives somewhere in the middle: it is an installation that is neither ‘aggressive’ or ‘wounding’ nor ‘defensive’ or ‘shapeless’, but is, instead, a balance between chaos’s manifold interpretations.
Pfaff’s work cannot be construed as feminist, radical or otherwise, but it is relevant to the international art world’s much needed catch-up with feminist artists from the 1970s and 1980s, with numerous exhibitions of their artwork showing and selling at Frieze London 2017 for example.
Pfaff has received many awards including the MacArthur Foundation Award; a Bessie; and fellowships from the John Simon Guggenheim Memorial Foundation and the National Endowment for the Arts. She has had major exhibitions at Elvehjem Museum of Art, University of Wisconsin, Madison; Denver Art Museum; St. Louis Art Museum; and Albright-Knox Art Gallery, Buffalo. Pfaff represented the United States in the 1998 Bienal de São Paulo. She now lives and works in Tivoli.
Judy Pfaff’s ‘Roots Up’ is on show at Messums Wiltshire until Sunday 26 November.
Photo credit: Iain Kemp Photography
23 September 2017 — A One Year Milestone
The 23rd of September 2017 marked a historical milestone in Messums Wiltshire’s history, a year ago to the day we opened for the first time, welcoming over 2500 people over the weekend. This year our anniversary was marked with the opening of a large-scale exhibition by American installation artist Judy Pfaff and an audience who packed into our new space to hear her introductory talk. The Long Gallery is perpendicular to the main tithe barn. This new permanent exhibition gallery focuses on two-dimensional works of art including paintings, drawings, etchings and photographs to complement programming in the Barn. This gallery has a long panoramic sweep of a glass window, viewing straight onto the rolling hills of the Fonthill Estate, once owned by the greatest collector of the 19th century, William Beckford. Its enormous north-facing windows let in ample light for viewing works of art such as the current display of Judy Pfaff’s complementary two-dimensional and smaller installation pieces.
As well as The Long Gallery, a new reception space provides context to the wider sense of Place Farm and in the opening months displays smaller works of art by artists from our stable, and newer artists such as Ying Sheung Wong whose delicate porcelain plates fly up the right-hand wall. Ying graduated the MA Ceramics programme from Bath’s School of Art and Design this year and we are happy to welcome her to our growing collection of artists.
The white cube Pod in the main barn, continues to serve coffee in a remarkable location and offers an extensive collection of handmade and hand chosen artefacts by leading makers and designers from Fred Baier to Tracey Boyd, as well as Art materials and specialist art books.
It’s been an incredible twelve months: from Turner prize winning ceramic artists to modern dance and classic cars, our programme has been varied and diverse. Highlights of last year’s exhibitions include Material: Earth with Grayson Perry and Edmund de Waal and Art in Motion: Design & Inspiration including a McLaren F1 and a P1. This ‘series of firsts’ culminates a spectacular programme of events and we look forward to hosting many more this year and the years to come. Thank you all for your continuing support and enthusiasm. If you hve not already done so, please sign up for our to our mailing list at: http://messumswiltshire.com/sign-up/
Judy Pfaff is an American artist known primarily for her immersive and expressive installation art, who currently teaches at the Bard College of Art, New York State. In 2015, she and Johnny Messum were introduced at a gallery in New York, an occurrence that somewhat incidentally led to an invitation to create a large-scale installation in the Messums magnificent 13th century tithe barn.
Judy introduced the opening of her first solo show in the United Kingdom with an artist’s talk. One of her most insightful remarks on ‘Roots Up’ revealed that she must choose where she travels to very carefully, as her location and surroundings always appear in her work. Her art, she admits, is entirely responsive to the events which happen to herself as well as others, citing 9/11, recent devastating flooding in the United States and familial deaths as examples.
Her being so attuned to the environment is perfectly evidenced in Messums Wiltshire’s latest exhibition, a literal reflection and reconsideration of the surrounding ancient landscape. When first visiting this corner of the country, Judy was shown around Old Wardour Castle, Salisbury Cathedral and Stonehenge. She was particularly interested in the architecture of the central vault in the Cathedral’s Chapter House, an element which can be found (now abstracted in form) in the finished show. ‘Roots Up’ is an exhibit which incites wonder, awe and the desire to explore our exceptional surroundings. Her 140ft installation piece combines the psychedelia of the local summer solstices, the magic of dark winter nights and the folklore of times gone by. Judy’s two-dimensional and smaller sculptural works displayed on her specially crafted ‘photowalls’ can be viewed in The Long Gallery next door.
Her fantastical, gravity-defying show is evocative of the buildings designed by her favourite architect, the Spaniard Antoni Gaudí. Architectural flourishes of his are echoed in Judy’s colourful floral bowls, fluted medieval vaulting and overflowing trees; oozing their sparkling multicoloured sap. Judy is resolutely interested in colour, not necessarily concerned with its technical features but instead its artistic, atmospheric qualities — a Kandinsky-like appreciation perhaps. Such excess, ostentation and vivacity is reflected in her approach to two-dimensional work. She describes how creating one image will end with ‘a hundred’ being produced.
Judy’s talk prioritised her processes and highlighted the scale of preparation which goes into such a monumental work of art. She demonstrated just how many people played an intrinsic role and humanised the entire operation by naming those involved. ‘Roots Up’ was a huge undertaking, one typified by the large sycamore ‘root bowl’ framing an elevation of the installation. This tree’s previous owners had done everything they could to get rid of it: attempting to cut it down and even burning it, to no avail. ‘Please take it!’ was the reply when Judy expressed an interest in using the tree for the show. She is able to notice the magic in objects that others are desperate to part with and amazingly, through her unique artistic production, she is able to allow everyone a window into the way she experiences the world.
And her world, as the art critic Dennis Kardon observed in Art in America, ‘has never been cowed by refined minimalist sensibilities’ instead is ‘wild’, ‘prodigious’ and ‘creative’. When she first started working in New York during the 1970s, she chose to ignore the climate of conceptual art as it simply ‘was never my thing’. This, she claims, provides a reason for her rather ‘funny’ or ‘interesting’ reputation. As she gained artistic prominence, she describes being including in a West Kunst exhibition and furiously discovering that the historical section included no women, an unfortunate phenomenon not unlike the treatment of contemporary female artists. The passionate and explosive character of Judy’s stories seem almost at odds listening to her measured slide-show presentation. Her commentary on her work and life was brief and light, allowing the photos and artwork to speak for themselves. Judy manages to be humble without becoming falsely modest and wryly quoted a previous agent’s opinion on her installations: ‘If I could sell this s*** then I would be a great dealer’.
Launching his new book about Parnham, the Tudor mansion where he established one of the most important centres for the creation of furniture in this country, John Makepeace concluded by drawing on the spirit of John Ruskin “uniting the head, the heart and the hand,’ is the most important element in creativity and drove his ambition for the College.
‘At 18 I left school but didn’t go to University,’ he said. ‘I was a cack-handed woodworker except that I had seen woodwork when I was aged 11 and that had stayed with me. People said I would never make anything out of myself as a woodworker and so I took a long distance course learning how to teach craft and took holidays in Scandanavia and America,’ he said.’ In 1957 Britain was still a pretty grey country but there I could ring up virtually any furniture maker and went to see them as I travelled throughout the country.’
His breakthrough came when he made a glass-topped table and took it as a prototype to Heals who ordered first six of them, and then, sixty. But it all got too overwhelming said Makepeace, ‘they started having to be made in Yugoslavia and we started selling them in their thousands.’
In September 1977 he established a course at Parnham for people who were practical as well as creative, binding together making, design and business; subjects that were, at that time, taught by different institutions.
‘I realised that the graduates from the Royal College of Art knew nothing about business or making; they were being trapped in a single cause,’ he said.
‘When people do something in depth and well it sets a pattern for life but it is so hard for young people to find places to work to the best standards nowadays.’
He added: ‘If we want entrepreneurs, they need a proper education that brings out all their talents rather than a single strand. In the 21st century there is the scope to use digital design, creating craft is about newness as much as traditions.’
‘Regardless of technology, things made by hand touch our souls and express our cares and our passions’ he concluded.
On Friday 19 May, Mark Roberts, Design Operations Manager at McLaren Automotive, gave the third talk of the Voices of the Future series – an integral part of our Art in Motion; Knowledge and Design exhibition that runs throughout May.
Mark has been at McLaren Automotive since its beginning in 2010 and started earlier, when the Company was in its prior incarnation as McLaren Cars, the organisation that famously produced the fastest and most exclusive super-sports car ever – the McLaren F1 in 1992 – and also the Mercedes-Benz SLR after that. In fact, Mark joined McLaren during the very first week of McLaren Cars, when the company’s co-founder and design visionary, Gordon Murray, was building his team from scratch. That was 27 years ago and Mark has been there ever since, employee number 9 of over 2500 today. As Design Operations Manager he is near-unique at McLaren having seen the company grow into the UK’s most successful super-sports car manufacturer.
Appropriately, Mark’s talk started with the beginning of the F1 project (the last prototype of which is on display throughout May at Messums Wiltshire): he described the unprecedented scenario that saw designer Gordon Murray and the Company’s joint financier, Ron Dennis, decide to build a car that incorporated McLaren’s formidable experience in Formula One motor racing together with Murray’s vision for ultimate road car design. He showed the processes through which the F1 car was conceived, made and developed; he championed the great protagonists in the processes, not least the formidable engineering talent of Barry Lett, and designer/stylist Peter Stevens. Mark’s recollections, wonderfully illustrated with drawings he salvaged from Peter Stevens’ waste-paper basket at the time (apparently Peter didn’t regard his sketches as having any value at the time…) served as a fascinating insight into the evolving design process of the F1: a car that was so far ahead of anything produced before, that even today it is the fastest car of its kind in the world.
Mark described how the F1 was perhaps the last car at McLaren to be drawn in all its elements, and how it was put together by individual teams in the classical, low-production fashion. It was a very small team that created it, and that ethos survives at McLaren where a similarly small ‘family’ produces all McLaren’s current cars. There is a resulting efficiency and integrated methodology that allows McLaren to design and complete a car in just 14 months from initial sketch to production. Something larger companies could only dream of.
The second part of Mark’s talk focused on the evolution of the current range of McLaren cars, part of a process called Track 22 which saw 22 cars designed and put into production in the current expansion phase. Referring to the P1 on display at the foot of his stage –essentially the spiritual successor of the F1 – Mark walked round the car and showed how every little aero-detail was exactingly considered. He showed how airflow worked over the car, how the trim details deflect air to do different jobs, and how nothing on the entire car is superfluous to exacting requirements.
From his walk round the amazing P1, Mark took us through McLaren’s pillars of design philosophy. He showed us how McLaren tried to ‘shrink wrap’ bodywork around the mechanics to create the leanest possible cars and looked to nature, in particular the shapes of sharks, falcons and the male human body, for inspiration.
He also explained a process called ‘layering’ to allow air to flow freely through the car and the use of natural prototypes to create a sinewy, muscular and organic aliveness to their designs. He focused on certain areas which showed the complexities of, by example, brilliant door-hinge design, together with other elements of automotive ‘jewellery’: how all individual parts of McLarens are carefully considered. He described how important is was to be brave and to sprinkle in a dose of ‘magic’ in every part of the process – that all these elements, together with a cohesive team approach, rather than individuals working alone, were core to the creation of all McLaren’s products.
For the last part of his talk Mark took us through the current design processes at McLaren Automotive: from technical worksheets, to the creation and editing down of multiple themes; from 2D into 3D renderings and then CNC-cut clay modelling and how the models are then modified by hand. He showed how adding a silver finish to models allows the designers to work better with light and optimise the ultimate muscularity and compound curves of the cars. Mark described how the design team might walk around a clay model for 2 weeks, changing the tiniest details that might look right one day… but oddly not the next – such are the processes of honing great design. And finally Mark described how Virtual Reality in design now contributes and how ‘computer gamers’ are employed to create realities and tools previously beyond their wildest dreams.
All in all, Mark’s talk was a gripping and unprecedented insight into McLaren’s modern car designing process, and the near-200 strong audience loved every minute of it. We are enormously grateful to both Mark and to McLaren Automotive for their time and supplying their precious F1 and P1 prototypes for the Art In Motion show.
See the current McLaren range at: http://cars.mclaren.com
Messum Wiltshire’s curator Catherine Milner and Kate Sallier de la Tour led a small group of collectors including some Messums patrons around the Venice Biennale in a five night whistle stop tour of the most important fixture in the contemporary art calendar.
From Phyllida Barlow’s concrete boulders at the British pavilion that flanked the outside of the building like shrubs in Fred Flinstone’s garden to some ‘speaking portraits’ by Paul Benney in a deconsecrated church, Venice offered a wide array of artistic offerings.
One of the most memorable exhibitions was in the Palazzo Fortuny where three floors of the building, once the atelier of the famous fabric designers, showed everything from ancient stone menhirs dating from 4,000 BC to Marina Abramovich’s newest installation – a collection of crystals that visitors were invited to touch to realign their chakras.
Other spectacles included Damien Hirst’s gargantuan exhibition of make-believe treasures from a faked shipwreck. The artist, who was wandering around his exhibiton as we visited it, happily posed for a number of photographs with members of our group.
One of the most arresting sights however was not formally part of the Biennale at all; an unidentified Englishman was spotted sailing down the Grand Canal on the opening morning of the festival in a Maserati converted into a boat.
It was a great honour for us to welcome Hugo Spowers to Messums Wiltshire on Friday 12 to hear him introduce and talk about his astonishing revolutionary car, the Riversimple Rasa. The Rasa is the world’s first independently-produced hydrogen fuel cell vehicle and, incredibly, has been designed and manufactured to successful prototype stage by Hugo and his tiny team in Wales. In doing so, he has completely out-witted the big international car makers in this technology. His talk was an extraordinary insight into how he has achieved his seemingly impossible dream, despite a very different background in motor racing and old car restoration. Hugo’s is a story of extraordinary commitment, determination, left-field creativity and derring-do, and his talk was an intensely interesting crash-course in how motoring can – and will – be so different in the hydrogen age.
During his talk and during a long enthusiastic question time afterwards, Hugo explained how for over 15 years Hugo has fought for his very particular goal, “to pursue, systematically, the elimination of environmental impact of personal transport”. Right from the start of that dream he has known that hydrogen-powered ultra-lightweight automobiles that are built to last are the inevitable cars of the future. Throughout his talk, Hugo explained how this philosophy remains, at least evidentially, in marked contrast to the views of the major manufacturers and international governments. He explained how the big manufacturers are geared around manufacturing cars from steel and using predominantly fossil-fuel power – in other words, cars with ‘built in obsolescence’ created on acutely unsustainable commercial models. He also explained how the current electric car revolution, while significant and important, is not the answer.
Hugo went on to describe in some detail the advantages of using hydrogen over conventional electric and hybrid platforms, and explained how fuel distribution and safety works. He compared his car to the Toyota Mirai – the most significant hydrogen fuel-cell car in current production – and explained how very much more efficient the Rasa was, despite being designed and built at a tiny fraction of the cost. He also explained how the power requirement for electric cars for the masses was so enormous that the model could never be realistically serviced, at least using current technologies.
But it is Hugo’s leasing model which is a crucial part of the plan, and he described the many benefits of offering a new way of owning and using cars – of how Rasas would never be sold but instead leased to customers, who would by a ‘service package’ to use it, a bit like is currently achieved with the mobile phone industry. He explained how he has a new style of service-provision model that will enable customers to travel for a fixed price per month, with minimal harm to the environment. His leasing model and revolutionary car also require a company with a new form of governance.
“By owning the vehicle ourselves and not selling it, it is in our interests to make a car that will last as long as possible and be as cheap to run as possible,” Hugo explained. He also pointed out how parts need to have value at their end-of-life so that their costs were recoverable. All these are cornerstones to his philosophies, which make The Riversimple Movement – his company and business model – and its zero-emissions car, so fascinating. It also makes all the world’s established car mass-producers look decidedly behind the times.
Although it is mind-boggling to imagine a world of tiny lightweight, largely-recyclable cars, powered by hydrogen and leased in entirely new ways, Hugo’s pretty and extraordinary car works beautifully and achieves all his Company’s goals. Just to prove the point his car was demonstrated on Saturday to an astonished audience. Seeing it nipping silently about the lanes of Tisbury, producing no emissions at the tail pipe, was a brilliant moment. And now the Chinese are going to make it.
Hugo is financed by the Welsh Government and a series of independent supporters, and he has just raised well over £1m through crowd funding. You can join The Riversimple Movement here and be part of this marvellous initiative. http://www.riversimple.com
As a man who dreamt, invented and made, Hugo is a hero of our times. It was wonderful to have him and his wife Fiona with us at Messums Wiltshire. His car remains on display as part of the Art In Motion: Knowledge and Design exhibition until May 19th.